About Us

At Southern Redemption Apparel, our story began with a simple frustration—there wasn’t a brand out there that truly reflected who we are. As Christians who also love hunting, fishing, and the outdoors, we wanted clothing that spoke to both our passions: faith and the wild.

We created Southern Redemption Apparel to fill that gap. Our designs blend rugged southern lifestyle—whitetail deer, fishing on quiet waters, the stillness of the woods—with the message of redemption found in Christ. Every shirt, hat, or hoodie isn’t just apparel—it’s a conversation starter.

Our mission is simple:

~To give believers a way to proudly represent their faith while living the outdoor lifestyle they love.

~To create apparel that sparks conversations. When someone asks about your shirt, it opens the door to share your story and, most importantly, the gospel.

~To design products that are bold, rugged, and high quality—just like the life we’re called to live.

Southern Redemption Apparel is more than clothing. It’s a movement of faith, fellowship, and freedom outdoors. Wear it on the hunt, at the dock, in church, or around town—and be ready when someone asks what your shirt means. That’s your moment to shine the light of Christ.